What
Male and female athletes are equally represented at the Tokyo 2020 (+1) Olympics. But below the surface, it feels like a never ending fight for equality in every other aspect of their lives. Women Will launched a campaign to visualize the constant challenges women face beyond just competing
in their sport.
in their sport.
Challenge
"Women athletes" are not being searched while interest in women sports broadcasting has risen in recent years.
What we did
Launched a social campaign on Women Will's Instagram channel partnering with 4 artist influencers, all women, to illustrate the challenges women athletes face in the industry and encouraging followers to Search to learn more about the issues.
