What
Celebrating Sydney World Pride, the Finding Pride campaign encouraged business owners and Google Maps users to add LGBTQ+ friendly places
Challenge
Finding places to feel safe, welcome, and be themselves is an ongoing challenge for the LGBTQ+ community.
What we did
Launched a social campaign with Sydney World Pride, Australian Influencers and on Google owned channels to tell authentic stories of inclusive businesses, what makes them so, and why it’s important to have the LGBTQ+ attribute.
